Art for Riding Waves: Beautiful Proenza Schouler Surfboard.

When fashion designers want to add some surf sensibility into their collection, they often just throw in a couple of Hawaiian prints and palm trees. But not Proenza Schouler. For their latest collection, the designing outfit collaborated with Ken Trinder, the surfboard specialist from the Shire Board Company, to create a surfboard that is also a work of art – and that’s before Proenza Schouler added their vibrant wave graphic. Shire boards are handcrafted in Virginia out of MARKO foam, carbon fiber, and epoxy resin. The result is not only a visually stunning board, but also one that is designed first and foremost with the surfer in mind.  This board was in the window of Kirna Zabete last week, and was quickly snatched up for $3500. Yes $3500 for a surfboard. Shire surfer/shaper Ken Trinder hopes that it was purchased by a surfer and not someone who’s just gonna hang it on their wall.  Yes, it’s art. But this is art you are supposed to ride.